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Business: Company Research

This guide is designed to help with finding company information such as profiles, overviews, financials, reports, SWOT analyses, competitors, and directories.

Getting Started

" "This guide is designed to help researchers find the following types of company information:

  • Company Profiles: Find analyst reports, SWOT analyses, directories, and other company information.
  • Financials: Find company financial statements and ratios.
  • Competitor Information: Generate competitor lists and find direct and indirect competitors.
  • News: Stay up to date with corporate news and current events.
  • Annual Reports, Web Directories, and Indexes: Find companies' investor relations and useful webpages.

Sources of Company Information

Companies themselves can be a good source of information via their websites, promotional literature, social media, catalogs, etc. Other information like trade secrets, specific strategies or plans, and internal information are usually withheld. Public U.S. companies are required to disclose financial information to the government, such as in 10K reports, 10Q reports, SEC filings, and state filings. Good sources of unbiased information include outside sources found in the news, scholarly or trade articles, social media, blogs, market research reports, analyst reports, and books.

How easy it is to find company information depends on many factors. It is easier to find information when researching a large established public company located in the United States and much more difficult when it's a new or small private company. International companies and subsidiaries can also be more challenging. Librarians are always available to help.

Most Used Resources

Search for Articles

The articles tab on the library's homepageThe best place to start most searches is the search box on the library's homepage. This search box defaults to Articles, giving you quick access to popular and scholarly articles from thousands of different publications. 

More databases and search tools are available on our full list of databases. 

Ask Your Librarian

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Ben Wilson

Drop-in Workshops
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FL408, Fulton Library
801.863.8423

Ask Your Librarian

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Rich Paustenbaugh
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Email Rich
FL109F, Fulton Library
801.863.8751

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