ARTH 3010: History of Design and Visual Arts

Since the 1950s grid systems help the designer to organize the graphic elements and have become a world wide standard. This volume provides guidelines and rules for the function and use for grid systems from 8 to 32 grid fields which can be used for the most varied of projects, the three-dimensional grid being treated as well. Exact directions for using all of the grid systems possible presented are given to the user, showing examples of working correctly on a conceptual level. Or simply put: a guidebook from the profession for the profession.

The Graphic Design Sourcebook delves into the vast array of graphic design that surrounds us wherever we go, and has done so ever since printing was invented. From Victorian song sheets to French perfume labels, early matchboxes to decorative greeting cards, appealing cigarette packets to enticing holiday brochures, colourful advertisements to racy nightclub tickets, these miniature masterpieces deserve artistic recognition. With over a thousand images, The Graphic Design Sourcebook is both an inspiring sourcebook and a treasure trove of ideas; a true cornucopia of communication.

This concise, accessible, and thoroughly modern guide to contemporary and historical graphic design is a must-have for designers and creatives in every medium. As visually compelling as it is packed with information, this handbook to the fundamentals of graphic design covers the history and theory of graphic design from the past 150 years. Organized around broader subjects of history, theory, practice, typography, and media, it dives into numerous specific topics—from Bauhaus to digital design; Gestalt theory to kitsch; social protest movements to social media. It explores the building blocks of design as well as leading-edge tools and techniques. Each topic is presented in eye-catching spreads that feature numerous illustrative examples, insightful quotations, and suggestions for further reading.

This completely revised and updated version of Typography Essentials: 100 Design Principles for Working with Type is a hands-on resource, organizing the many complex choices surrounding the effective use of typography.