MGMT 330G: International Business

The search tricks below will help focus your searches and give you better results with less effort and time. Note: These tricks vary depending on the database you are using, so please visit the help section for the databases to see what works and doesn't work.

Quotation marks

You can narrow/focus searches by using quotation marks around phrases (more than one word). Here's what it looks like:

"market share"

"United States"

AND

Using AND between search terms also narrows/focuses searches.

Example: chocolate AND Japan AND consumption

OR

OR is used for synonyms or related search terms. Use it when you are happy with either word showing up in your search results. OR expands the number of search results.

Examples:

chocolate OR confectionery

(chocolate OR confectionery) AND Japan

When using OR in conjunction with other tricks, the OR section must go inside of parenthesis (this is called nesting).

NOT

Use NOT to exclude search terms from your search results.

Example: chocolate NOT German

Truncation

Truncation is used to search for different endings of a word.

market* adds marketing, marketed, marketer, market, etc to your search results.

Search

This search combines some of these elements together

"market share" AND chocolate AND ("United States" OR Japan OR Australia) NOT German*

I'm researching chocolate consumption and production in the United States and Japan.

1. I started in IBISWorld. Note: When using IBISWorld, the best strategy is to keep searches simple with basic terminology.
   1. I typed chocolate into the search box. It auto-filled to show a report called "Chocolate Production in the US". This sounded good so I selected it.
   2. On the left of the report, you'll find a table of contents and, inside the report, you'll see an overview of the industry, major competitors, market share, industry forecasting, SWOT analysis, barriers to entry, and more.

      

2. I searched IBISWorld for chocolate AND Japan.
3. This was unsuccessful so I switched to the Business Insights database.
   1. I searched: chocolate AND Japan, which was too broad.
   2. To narrow the search I clicked "Advanced Search" and entered chocolate in the "Document Title" field and Japan in the other "Keyword" field. This returns a smaller amount of results with filters for Market Research Reports and Market Share / Rankings. Each filter had some good articles in them. Here are a couple:

I still need consumption data, so I searched the Statista database for: chocolate AND Japan AND consumption, which brought up this graph:

• Call: 801.863.8840
• Text: 801.290.8123