Business Management

The AMA Dictionary of Business and Management is your one-stop reference guide to learning an array of terminology so you can impress your bosses and intimidate your peers. This invaluable, one-of-a-kind resource covers a vast range of terminology from all areas of business, including management, strategy, finance, human resources, economics, marketing, sales, insurance, and international business.

This book examines the latest research in business and management. Topics include consumer culture on the relationship between web design, visual appearance, social networking services, consumer behavior, privacy, security, emotions, interpersonal trust (iTrust), social marketing practices, business principles, overhead costs, market culture, and marketing mix.

Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast.

When people are able to bring their full selves to work and feel welcomed, valued, and respected for their differences, they perform at higher levels and contribute more to their organizations than when they are divided by differences. There is greater trust, cooperation, and community in the workplace, which leads to higher performance and business results. Jennifer Brown offers the best-practice guide for becoming more inclusive in our everyday behaviors and interactions.

Presents a guide to taking the GMAT test, with six full-length practice tests, a review of the topics covered, best test-taking strategies, and study aids available online.

This comprehensive textbook provides a thorough and accessible introduction to business law for the non-law student. Packed with up-to-date and relevant examples, it demonstrates the real applicability of the law to the business world, making it an invaluable companion for all those tackling business law for the first time. Whether you're a would-be entrepreneur or looking to a career in management, this book gives you the solid base you need to make confident business decisions in the future.

As women overtake men in education, they are running one-third of the world's businesses. However, women business-owners are concentrated in small and microbusinesses; fewer than 5 percent of CEOs of the largest global corporations are women. Women in Business and Management brings together available data and ILO statistics to provide a comprehensive, up-to-date, and global picture of women in the business world and in management positions.

At various points in the life of a business, entrepreneurs will need to take stock of their ideas and plans and reformulate them in business and financial terms. How to Create a Successful Business Plan is about dynamic planning for businesses and provides a structured approach to business planning that focuses on the main components of the business model, while addressing key issues often raised by investors and potential business partners.

Jason Barron spent 516 hours in class, completed mountains of homework and shelled out tens of thousands of dollars to complete his MBA at the BYU Marriott School of Business. Along the way, rather than taking boring notes that he would never read (nor use) again, Barron created sketch notes for each class—visually capturing the essential points of his education—and providing an engaging and invaluable resource. Once finished with his MBA, Jason launched a widely successful Kickstarter campaign distilling these same notes into a self-published book to help aspiring business leaders of all backgrounds and income levels understand the critical concepts one learns in business school. Whether you are thinking about applying to business school, are currently in college studying business, or have always wondered what is taught in an MBA program, this highly entertaining and visual book is for you.