Research Guides: Entrepreneurship: Home

Getting Started

This research guide is designed to help students researching entrepreneurship get started finding articles, books, and other resources in this subject area. It is organized by subtopics using the green navigation bar.

Most Used Resources

Market Research and Competitive Analysis (SBA)
This is a good starting place for new businesses. It is a resource by the U.S. Small Business Administration (SBA) on how to do market research and competitive analysis to find customers for your business and make your business unique.

Handbook of Market Research (Ebook) by Christian Homburg, Martin Klarmann, and Arnd Vomberg (Eds)
Publication Date: 2021

In this handbook, scholars outline the current state-of-the-art of quantitative and qualitative market research. They discuss focal approaches to market research and guide readers in their real-life applications. Data-related topics comprise chapters on experimental design, survey research methods, international market research, panel data fusion, and endogeneity. Method-oriented chapters look at a wide variety of data analysis methods relevant to market research, including chapters on regression, structural equation modeling (SEM), conjoint analysis, and text analysis. Application chapters focus on specific topics relevant for market research such as customer satisfaction, customer retention modeling, return on marketing, and return on price promotions.
Market Research in Practice (Print Book) by Paul Hague
Publication Date: 2022

Learn the fundamentals of market research from planning a project and executing it, what tools to use, through to analysis, and presenting the findings. Market Research in Practice provides a practical and robust introduction to the subject, providing a clear step-by-step guide to managing market research and how to effectively obtain the most reliable results. Written by an industry expert with over 35 years of practical experience in running a successful market research agency. Tips and advice are included throughout to ground the concepts in business reality. This text also benefits from real-world examples from companies including Adidas, Marks & Spencer, Grohe, and General Motors.
Industry surveys / CFRA powered by data from S&P Global (Print) by CFRA
Publication Date: 2010-Present

CFRA's financial data provider is S&P Global Market Intelligence. The company is one of the world’s largest providers of independent financial and investment research and their industry surveys are some of the most regarded intelligence on the market. CFRA's Industry Surveys cover industry trends, forecasts, major players and market share data, key ratios, and statistics.

EBSCO Discovery Service [EBSCO]
Partially peer reviewed. Some full-text content. Videos. Audio Recordings.
EBSCO Discovery Service is the default search on the Fulton Library’s BOOKS and more tab. Includes the library’s books and videos, articles from many library databases, and more.
IBISWorld Industry Database [IBISWorld]
Non-peer reviewed. Full-text content. Statistical & research data.
This comprehensive collection focuses on economic data and industry research. Features demographic and government data, plus industry market research and industry risk ratings.
ABI/INFORM Collection [ProQuest]

Partially peer reviewed. Full-text content.
Covers economics, business, accounting, management, and related subjects. Includes academic journals, trade publications, company annual reports, dissertations, and working papers, plus country profiles and economic forecasts.
Statista [Statista]
Non-peer reviewed. Full-text content. Statistical & research data.
Statista offers quantitative data on media, business, finance, politics, and a wide variety of other markets. Includes infographics and other data, such as statistics, forecasts, studies, dossiers, and industry reports.
Business: Insights (Gale)
Partially peer reviewed. Some full-text content. Statistical & Research Data.
Dedicated to international business topics and deep research coverage of global economies. Provides detailed company and industry profiles, company histories, industry essays, case studies, scholarly journals, and more.
Mergent Market Atlas [Mergent]
Non-peer reviewed. Full-text content. Statistical & research data.
Offers a wealth of detail - the hallmark of all Mergent Products - on company financials, ratios, business segments, descriptions, sustainability, officers and directors. Powerful and intuitive search capabilities combined with an easy to learn and use interface provide quick access to a multitude of company, industry, index, ESG and economic data views and reports. Mergent Market Atlas delivers the same comprehensive suite of financial information used by professionals under LSEG's Data & Analytics and FTSE Russell brands.
Entrepreneurship [Gale]

Partially peer reviewed. Some full-text content.
Covers all aspects of starting and operating a business, including accounting, finance, human resources, management, marketing, tax, and more. Contains periodical and reference content.
Global Newsstream [ProQuest]
Non-peer reviewed. Some full-text content.
Search national and regional newspapers from the U.S. and other countries. Includes The New York Times, The Wall Street Journal, The Washington Post, Los Angeles Times, Financial Times, The Salt Lake Tribune, Deseret News, and more.

Small Business Administration Business Guide
Get tips and resources on planning, launching, managing, and growing a small business.
Small Business Development Center (UVU)
This UVU program offers free services and resources for Utah-based small business owners. Provides advising, training, workshops, and mentoring along with document templates and links for useful websites.

Search for Articles

The articles tab on the library's homepage The best place to start most searches is the search box on the library's homepage. This search box defaults to Articles, giving you quick access to popular and scholarly articles from thousands of different publications.